OOOOH, THAT’S EPIQ!

During Milan Design Week 2026, Škoda unveiled a large-scale installation for the launch of the new Epiq SUV. Set within the courtyard of Palazzo Senato, the project transformed the space into a playful and surreal landscape designed by Studio Ulises, where inflatable forms inspired by Play-Doh created a colorful, tactile, and dreamlike environment. Within this immersive setting, we developed an interactive experience for a curved LED wall housed inside the dome. In a world shaped by clay-like textures and soft forms, visitors’ silhouettes were captured and transformed in real time into fluid, AI-generated clay figures, constantly evolving through movement and interaction. The result was a simple yet engaging experience designed to invite visitors into a more playful and sensory dimension: a moment of lightness and transformation amidst the intensity of Milan Design Week.