SUPER G

For several years, we have been responsible for the creative direction and content programming of the iconic LED walls across all Super G locations, including Courmayeur, Cortina d’Ampezzo, Madonna di Campiglio, and Cervinia. As the visual centerpiece of the venues and their event programming, our work spans from the conception and production of motion graphics and visual content to the complete management of the broadcast schedule across every location. We developed a dual-level content system: one dedicated to the seasonal programming aligned with an intense calendar of events, guests, and brand partnerships, and another designed for real-time, on-demand visuals directly controlled by the DJ during performances. Over the years, we have continuously created a large volume of dynamic, engaging, and playful visual content, contributing to the distinctive identity of the Super G experience. In winter 2023, we led a complete redesign of the broadcast ecosystem, introducing an entirely new visual direction with fresh content developed under our full creative direction.